Roadie is a
groundbreaking swedish quality product that enhances safety for children and
other vulnerable road users. It is specifically designed for pedestrian
crossings and passageways, where the risk of accidents is highest — especially
in low-light conditions.
Roadie also
creates a harmonious streetscape element that conveys care, warmth, and a sense
of safety.
Roadie is:
100% manufactured in Sweden from stainless steel Maintenance-free No operating costs Vandal-resistant Saves lives Available in selectable colors (blue, red) Can be installed on asphalt, gravel, grass, foundation slabs, and concrete Equipped with high-reflective material visible from up to 300 meters Delivery time: 4–6 weeks
The unique design of Roadie is protected by a registered design with EUIPO.
height: 99,7 cm width: 64,8 cm weight: 12 kg
Improving road safety is not only about preventing accidents. It is about demonstrating responsibility, building trust, and creating environments where people feel safe.
Roadie offers a cost-effective and future-proof path toward safer traffic environments — at any scale.
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Increased safety for vulnerable road users
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Easy installation and maintenance-free
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Adaptable to different environments
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Built for long-term outdoor use
Do you see vulnerable road users in time — or only when it’s too late?
Pedestrian in light-colored clothing
Roadie with high-reflective material
Little hero, big safety
We have developed a swedish quality product that reduces the risk of accidents at pedestrian crossings. Every day, unnecessary accidents occur precisely at these locations. We firmly believe it doesn’t have to be that way.
Our solution combines modern technology with ease of use — creating safer streets and greater peace of mind for all road users.
We work in close collaboration with municipalities, schools, housing associations, and businesses to make road safety a natural and integral part of the society of tomorrow.
For every safer crossing — one step closer to Vision Zero.
This is what Roadie looks like in real life — strategically placed outside a school with heavy bus traffic
Take the initiative for a safer everyday environment for children and road users — let Roadie become part of road safety today.
Road traffic accident statistics in Sweden, 2020–2024
During this period, a number of changes and patterns have emerged in road traffic accidents, offering valuable insights into the safety of our roads. By carefully analyzing these figures, we can understand trends, identify high-risk areas, and work toward further improving road safety in Sweden.
We are convinced that Roadie saves lives.
A total of 1,056 fatalities
379 of the fatalities were vulnerable road users
